Cookie Policy

Cookie Policy

Last updated: 18 May 2026

This Cookie Policy explains what cookies and similar technologies pawcalm.org uses, why we use them, and how you can control them. It supplements our Privacy Policy.

  1. What are cookies?

Cookies are small text files stored on your device when you visit a website. They are used to make sites work, to remember your preferences, to measure traffic, and to deliver advertising.

We also use pixels (tiny images that send signals back to a server), local storage (in your browser), and server-side tracking. These work similarly to cookies and are covered by this policy.

  1. Categories of cookies we use

Strictly necessary (cannot be disabled)

Required for the site to function: login, cart, checkout, security.

  • _shopify_y, _shopify_s (Shopify): Session, cart state. Session / 1 year.
  • cart (Shopify): Stores cart contents. 14 days.
  • _secure_session_id (Shopify): Checkout security. Session.
  • __cf_bm (Cloudflare): Bot management. 30 min.

Functional (used when you interact)

Remember your preferences and choices.

  • localization (Shopify): Country / currency. 1 year.
  • cookie_consent (PawCalm): Stores your consent choices. 12 months.

Analytics (consent required in EU/CH)

Help us understand how visitors use the site.

  • _ga, ga* (Google Analytics 4): Pseudonymous traffic analytics. 14 months.
  • Shopify Analytics (Shopify): Internal sales/traffic dashboards. Session / 2 years.

Marketing and advertising (consent required in EU/CH)

Used to measure ad performance and to show you relevant ads on Meta and Google.

  • _fbp (Meta Pixel): Ad attribution, retargeting. 90 days.
  • Meta Conversions API (Meta): Server-side ad attribution. N/A.
  • _gcl_au (Google Ads): Conversion tracking. 90 days.
  • Klaviyo __kla_id (Klaviyo): Email attribution, abandoned cart. 2 years.
  1. Your choices

EU, UK, and Switzerland visitors

When you first visit pawcalm.org you see a cookie banner. You can:

  • Accept all: all categories load.
  • Reject all: only strictly necessary cookies load.
  • Customise: choose category-by-category.

You can change your choice any time by clicking the "Cookie settings" link in our footer.

Other regions

We rely on legitimate interest for analytics and ads where local law allows. You can opt out via the same "Cookie settings" link.

Browser-level controls

You can also block or delete cookies at any time via your browser settings:

  • Chrome: https://support.google.com/chrome/answer/95647
  • Safari: https://support.apple.com/guide/safari/manage-cookies-sfri11471
  • Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox
  • Edge: https://support.microsoft.com/microsoft-edge

Note: disabling strictly necessary cookies may break checkout or the cart.

Google Analytics opt-out

You can install the Google Analytics opt-out browser add-on (https://tools.google.com/dlpage/gaoptout) to prevent your data being collected by GA4 across all sites.

Meta ads opt-out

You can manage your Meta ad preferences at https://www.facebook.com/ads/preferences.

  1. Do Not Track

Our site does not currently respond to "Do Not Track" browser signals. We respect your choice in the cookie banner instead.

  1. Changes

We update this policy when our cookie usage changes. The "Last updated" date reflects the latest version.

  1. Contact

Questions about cookies? Email team@pawcalm.org.

PawCalm 12 ch de la Sitterie, 1950 Sion, Switzerland